United Healthcare — James R. Halloran

United Healthcare saw an uptick in enrollments when messaging was patriotic during American holidays.

(So, I wrote them copy embellishing the spirit of hardworking American families for the UHOne.com hero.)

Keeping Americans healthy through every adventure in life.png

Coverage from the mountains to the prairies.png

Life, liberty, and coverage for all your family.png

Proudly insuring the backbone of America .png

Keeping America healthy generation after generation.png

Roping in coverage for Americans daily.png

The American Dream - Life, Liberty, and Coverage (2).png

United Healthcare also needed help writing creative headlines for ancillary products like Dental and Short Term Insurance plans.

FY23_Q4_English_Dental_Acquisition_B_300x600_JPG(1).jpg

HealthMarkets — a subsidiary of United Healthcare — saw higher enrollments during the Open Enrollment Period (OEP) for Affordable Care Act (ACA) plans when customers called one of their licensed insurance agents.

I wrote an email series throughout the OEP (Nov. 1 - Jan. 15) full of reminders and tips, encouraging customers to call their local HealthMarkets agent to get more information.

Walmart

Dollywood