Since 80% of Zoo Atlanta’s admissions went toward feeding the animals, the zoo needed an emergency boost in awareness when the COVID-19 pandemic struck.
OOH in several high-traffic Atlanta areas.
Floor decals fill in the 6-ft. space for social distancing at checkouts in supermarkets.
Each animal has a 6-foot feature about their bodies to reinforce the idea of social distancing.
Checkout counters will ask shoppers to round up their change to help the animals.
Callout cards will be placed around the supermarket to remind shoppers that while they’re looking for food, so are the animals at Zoo Atlanta.
Social filters will be created on Instagram and Facebook to help spread awareness through the hashtag #FeedZooATL.
Anyone who donates $100 or more will receive their own little “Pandemic Parcel” of a Zoo ATL-branded facemask and membership card exclusive to #FeedZooATL donors.
Takeout "menus” will be placed inside takeout orders of famous Atlanta establishments like Fat Matt’s, Grindhouse Killer Burgers, Mellow Mushroom, and many others to show customers the dilemma the zoo is facing.
AD:
Sandra Alexander