Spotify wanted to raise awareness about Daily Drive Playlists — a new type of playlist that curated new music for every morning commute.
To take it one step further, Spotify isn’t just a music streaming service — it’s an attitude adjustment app that helps you feel the way you want to feel when you arrive at your destination.
OOH ads will capture drivers in the heat of the moment.
Since many people start their morning commutes with a cup-of-Joe, a partnership with Starbucks
was a vital place to inform drivers about their Daily Drive playlists.
Floor decals at supermarkets will remind people that Spotify also has something fresh
every morning for their daily commutes.
